This article will present a checklist of the most important aspects of SEO 2021, a new online marketing initiative from Google. It will compare Google's previous attempts at improving its ranking algorithm and its new structured data approach. It will look at some of the biggest challenges that marketers face, such as Google pushing websites to the top of their search results.
SEO 2021 is Google's second attempt at providing an online marketing solution. The first was in 2021 when Google launched its organic search feature, where it promoted websites high up the rankings based on its own policies for determining which sites are best for its users. At the time, SEO was
seen as a weakness, as many websites lost their featured snippets (which are small advertisements that appear at the top and side of search results) without receiving any clicks. This issue was solved with the introduction of formatted data and third-party integration.
However, the biggest problem with Google's effort was its targeting method - Google preferred to promote websites highly ranked by its own standards, rather than according to user needs. This led to a lot of criticism, as many websites were negatively affected. Google revealed that it is still aiming to make its search results more relevant for users, but the overhaul to its ranking algorithms is meant to help address this issue. In order to comply with its promise of making its results more relevant, Google introduced two major changes: it will only promote websites that receive high levels of traffic, and it will start offering targeted advertising on its SERPs. The first change, focusing on high traffic websites, should improve the experience of users who are searching for products or services relevant to their search. The second change, offering targeted advertising on its SERPs, should prove to be a major boost for marketers keen to benefit from the program.
According to an estimate by one marketer, nearly nine out of every ten searches carried out today are carried out through search engines. In this regard, Google's new approach to ranking a website can prove to be very beneficial to those who are interested in maximizing the visibility of their websites on the web. Google's newest addition to its SERP (Search Engine Result Page) called Featured Snippets are designed to provide webmasters with direct access to the most popular videos, images, and audio content on the internet. These powerful snippets are likely to feature a link to a particular site. Although the exact mechanism has not yet been disclosed, it is expected that this feature will replace the traditional search results page and become the new focus of an individual search result.
Though this may seem like an indirect tactic, Google's strategy of featuring top-ranked videos and images in its SERPs may have a bigger impact on the results page of websites that have not tapped into the advertising opportunities offered by Google's partner programs. It is expected that as Google Introduces the next generation of SERP features, video content will emerge as the next best alternative to text. As text becomes less useful, a huge percentage of Internet users may begin relying solely on images and video content for content. Hence, it is very likely that YouTube and other video content sites will experience a surge in traffic as top-ranked sites seek to attract their video followers.
Google's second major innovation which could become a turning point in SEO Strategies is the introduction of "E-A-T" or Extending the Tailor-made Search Results. As implied by the name, this new feature would allow webmasters to specify the contextual relevance of a site's search results. For example, if a user searches for "apple" but a video game webpage is also displayed then the user may be more inclined to click on the video game website as opposed to the generic "apple" webpage. Google's solution to this problem is to introduce a new type of ranking called E-A-T which would determine the relevant high-quality sites for a given query based on various dimensions such as the quality of backlinks and the extent of the relevant content on the site.
Google's third innovation and the most anticipated is the inclusion of mobile devices in its ranking algorithm. This follows the footsteps of Android which was recently introduced to the core web vitals list. This major update will enable Google to index the web for mobile devices such as smartphones and tablets which are capable of accessing the core web vitals elements such as XML and HTML. The company has acknowledged the concerns expressed by both enterprise and consumers regarding the reduction of search engine traffic coming from mobile devices but it has offered a number of measures to mitigate these concerns such as allowing users to see search results tailored to their device type. It has also introduced three new premium vertical search categories namely Finance, Travel & Leisure and Health & Beauty which will exclusively appear in Google Search results for the said three core vitals.
These three major announcements by Google highlight the need for companies to reexamine their SEO strategies which may have been lacking in some areas or have been negatively affected by the changing trends in web marketing. The introduction of E-A-T is expected to usher in a new era in the optimization of websites by providing search results that are much more personalized. The addition of mobile devices to the core web vitals list should encourage all SEO firms to consider how they can optimize websites that are optimized for mobile devices.
SEO 2150 has just launched and it is highly anticipated to deliver new and innovative techniques in search engine marketing to generate maximum revenue for business owners who are seeking ways of driving maximum traffic to their websites. The introduction of new vertical listings should help people realize the importance of finding an SEO expert who can help them optimize their website and increase their online profits.
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